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Disney kicks off kids site

The Walt Disney Co.’s Internet division, Disney Online, today unveils a long-awaited subscriber-based Internet service aimed at what it calls the “Internet generation” — children aged 3 to 12. As part of the launch, Microsoft Network holds the exclusive right to provide the service, called Disney’s Daily Blast, to its subscribers for 10 months.

Disney’s newest online site, which features comics, games and youth-oriented news, will cost subscribers $4.95 a month and be widely available at the end of April.”The package is designed to be part of the family’s daily ritual,” Jake Winebaum, Disney Online president, told Reuters. The service will target families that own computers but don’t use the Internet because they are concerned about the lack of content for kids, he said.

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