CANNES — DirecTV Japan, one of three competing digital platforms hoping to launch satellite services in Japan, has inked several memoranda of understanding with potential program suppliers during the Mip TV market.
The letters of intent, one of which was signed Tuesday in Cannes, are with NBC Asia, a regional offshoot of the Peacock web; BET Intl., the overseas arm of Black Entertainment Television; and with MCM, a French music channel.
The digital direct-to-home service is skedded to launch this fall and is owned by a clutch of top-tier Japanese companies, including Matsushita and Mitsubishi, together with Hughes Electronic Corp., developer of DirecTV in the U.S. and Latin America.
NBC Asia’s agreement with DTVJ would mark NBC’s first entry into the Japanese market and would mean the creation of a custom-tailored channel for the Japanese market. It would combine programming from NBC — including “NBC Nightly News” and “The Tonight Show with Jay Leno” — and from its cablenets CNBC and MSNBC.