After 3-1/2 months, “Side Show” is leaving town. The Broadway musical will close Jan. 3, with a $7 million loss for its investors, producer Emanuel Azenberg said.
For the week of Dec. 8-14, the show, at the Richard Rogers Theater, played to 69% capacity, according to Variety.
Henry Krieger wrote the music of the tuner, with book and lyrics by Bill Russell. Robert Longbottom directed and choreographed. Emily Skinner and Alice Ripley play the real-life Hilton Sisters, twins who were attached at the hip and who became vaudeville stars in the 1920s and ’30s.
Azenberg, who also produced Neil Simon’s “Proposals,” told the Associated Press that he thinks “Side Show” could find a place in the West End.
The play got favorable reviews but failed to catch on with audiences despite a $2 million budget for advertising and promotion.
Azenberg said he received favorable feedback and could not speculate as to whether the subject matter was too sensitive for the musical to be a box office success.
“We would get standing ovations,” he said. “Now 150 people are literally going to be out of work in two weeks. They deserve better.”