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COMEDY CENTRAL HAMS UP PLUG

For reasons known perhaps only to the company, Comedy Central last week sent 100 cans of Spam, relabeled with the logo for its star plug-o-rama series “Canned Ham,” to people with films up for Oscars. “We’re basically just trying to reinforce the name of the show with that crowd,” explains a Comedy Central spokeswoman. In other words, the Time Warner-Viacom net is concerned with plugging a show about plugging. And what exactly is Tom Cruise supposed to do with a specially decorated container of Spam? “I don’t know,” says the spokeswoman, “maybe eat it?”

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