Cinemark reeling in Brazil

RIO DE JANEIRO — Top U.S. exhibitor Cinemark intends to open its first multiplex in Brazil later this month. The opening, scheduled tentatively for May 29, will mark the beginning of a comprehensive investment plan in Latin America’s largest market. Plan includes the opening of 14 theaters totaling 159 screens by the end of 1998.

“We plan to be one of the major theatrical exhibitors in Brazil,” Cinemark president Tim Warner said. “I see that the market in Brazil is underdeveloped, both in the number of screens and their quality.”

Cinemark’s first plex in Brazil will feature 12 screens, each with 200 to 250 seats, and will be located in a new shopping center in Sao Jose dos Campos, in the state of Sao Paulo.

More plexes planned

The company is currently constructing seven plexes in the Sao Paulo metropolitan area and one in Rio de Janeiro. It also will begin construction on five new plexes: two in Sao Paulo city, two in the state of Sao Paulo and one in the state of Minas Gerais.

Besides the U.S., Cinemark operates screens in Canada, Japan, Mexico and Chile and has plans to launch in Argentina, Peru, Ecuador, Costa Rica and El Salvador.

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