All five weekend magazine shows were hot in the week ended July 23, due in large part to reports about Christie Brinkley’s marriage and revelations of husband Peter Cook’s yearlong affair with a 19-year-old employee of his company.“Insider Weekend” had the largest week-to-week increase of any weekly newsmag, jumping 25% to a 2.0, its highest rating in nine weeks. Show was also up 25% year on year. Fellow half-hour “Inside Edition Weekend” was up 13% to a 1.7, although still down 11% for the year. Among the weekly hours, “Entertainment Tonight Weekend” led all firstruns with a 2.8, up 8% for the week and up 12% from last year. “Access Hollywood Weekend” earned a 2.0, up 18% on the week and 33% from last year. “Extra Weekend” was up 7% to a 1.5 for the week but down 17% from last year. Meanwhile, most syndie strips saw mixed results for the week as severe storms and excessive heat caused power outages affecting viewers in markets including Gotham, Philadelphia and Nashville. Some stations were knocked off the air at times, and all ratings in the St. Louis market were blacked out due to power failures from Wednesday through Friday. Also, some shows were preempted July 17 by coverage of the space shuttle landing. Yakkers yawn Among talkers, three of the top five shows lost ground. No. 1 yakker “Oprah” was unchanged at a 5.3 but down 4% for the year while “Dr. Phil” was down 6% to a 4.4 and unchanged for the year. “Live With Regis & Kelly” was down 3% to a 3.1 and down 14% year to year. “Maury” fell 4% to a 2.7 and lost 16% from the same week last year, while “Jerry Springer” was up 5% to a 2.0 but down 13% from last year. In the rookie talk race, “Tyra” was unchanged at a 1.5 while “Martha” cooked up a 1.3, gaining 8%. “Judge Judy” led the gavelers but was down 2% to a 4.5 and down 4% year to year. “Judge Joe Brown” was flat at a 2.9 but down 9% from the year prior. “People’s Court,” in third place with a 2.7, went unchanged for the week and was down 4% year-to-year. “Entertainment Tonight” was the No. 1 magazine, holding steady at a 4.4, and the only mag to see a year-to-year increase, up 2%. “Wheel of Fortune” led the games with a 7.0, unchanged for the week but down 8% from a year ago, while “Everybody Loves Raymond” topped the off-net sitcoms with a 5.0, down 2% for the week and down 15% from last year.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut