Biz exex top

WASHINGTON — In response to a request from Vice President Al Gore, Paramount Pictures chairman Sherry Lansing has agreed to form the Creative Community Task Force on Cancer.

Also heading the effort is Motion Picture Assn. of America prexy Jack Valenti. The task force was announced after a Wednesday meeting with Gore in Los Angeles.

The task force will ask “writers, producers and directors to incorporate in programming cancer-related messages that will increase public understanding of the disease,” said a statement released by the MPAA. In addition the group will “identify new ways the entertainment industry can help to reduce tobacco use.”

“If we can work together, we can bring unprecedented attention to the opportunity we have to save lives through research and prevention,” said Lansing, who serves as the entertainment industry chair for Friends of Cancer Research

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading