WASHINGTON — In response to a request from Vice President Al Gore, Paramount Pictures chairman Sherry Lansing has agreed to form the Creative Community Task Force on Cancer.
Also heading the effort is Motion Picture Assn. of America prexy Jack Valenti. The task force was announced after a Wednesday meeting with Gore in Los Angeles.
The task force will ask “writers, producers and directors to incorporate in programming cancer-related messages that will increase public understanding of the disease,” said a statement released by the MPAA. In addition the group will “identify new ways the entertainment industry can help to reduce tobacco use.”
“If we can work together, we can bring unprecedented attention to the opportunity we have to save lives through research and prevention,” said Lansing, who serves as the entertainment industry chair for Friends of Cancer Research