BBC’s new $8 mil logo designed to save coin

LONDON — The British Broadcasting Corp. will spend $8.3 million over the next three years implementing its new logo — three upright boxes and a straightforward font — which replaces the current three angled boxes underscored by blue, red and green lines.

The proposed design — to be finalized soon and to first appear on BBC television in October — is intended to save the pubcaster $1.2 million per year.

The change will harmonize the many different logos of the BBC’s myriad national, local and international TV services and radio stations. Currently, the BBC says it spends between $4,000 and $10,000 every week creating two new logos for new services, shops, clubs or buildings.

The angle and lines of the old logo do not transfer well on TV on a small scale and the use of color on stationery is expensive. With the BBC’s planned launch of new digital and subscription TV channels and other services in the near future, the problem would become more acute.

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