ALLIANCE TAPS WORTH TO HELM INT’L TV UNIT

Louise Anne Worth has been named managing director, Alliance Intl. Television, and will work from the Canadian company’s offices in Paris and Shannon, Ireland, managing staffs in those locations as well as in Toronto and Los Angeles. She will report to Todd Leavitt, chairman of Alliance Television, and will take up her duties in time for next week’s NATPE convention in New Orleans (Jan. 13-16).

Worth, a Brit who is fluent in Dutch and French, has more than 15 years’ experience in television sales and acquisitions, most recently with Pronet, the program-rights acquisition arm of the paybox Nethold.

“As Alliance continues to grow, we’re attracting some very high-quality execs with diverse skill sets,” Leavitt told Daily Variety. “Independent companies like ours have to have such talent and cogent business plans in order to compete against the media giants around us.”

Worth will manage Alliance’s rapidly expanding international TV division, directing the company’s TV acquisitions, sales and marketing around the world.

Having moved early in her professional career to the Netherlands, Worth worked at a senior level with MCA Intl. as controller of television administration. She has held several executive positions, including head of program acquisitions for the Dutch public broadcaster NOS. She joined Pronet in 1993 as senior VP of program acquisitions and became that company’s chief operating officer early in 1996. Nethold was acquired by the French pay TV giant Canal Plus several months ago.

Worth will assume most of the duties of Rola Zayed, the former international topper who left Alliance last summer for a job in program development at German commercial station Pro Sieben. However, Worth will also take on new responsibilities in the digital and multimedia arenas and be involved in European co-productions.

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