Although ABC’s three-part presentation of “Stephen King’s The Shining” didn’t deliver the huge numbers as expected, the Alphabet web can take solace that its Thursday conclusion gave the web its best numbers on that night in quite awhile.
In fact, all the webs except Fox were up over their usual Thursday numbers, and that should come as good news to broadcast television, which is in constant erosion.
‘Fired Up’ down
NBC won Thursday night, with an 18.7 rating and 30 share, as well as key demos, according to Nielsen. However, its new sitcom “Fired Up” again took a hit, as its 15.5/24 in the 9:30-10 p.m. slot lost 26% of adults 18-49 from its “Seinfeld” (20.3/31) lead-in. It retained only 76% of households.
Alpha net takes 2nd place
ABC finished second in households and demos with a 9.9/16. “The Shining” finished with an 11.9/18; overall, the miniseries averaged a 12.2/19. While ABC execs are under a lot of fire for the web’s performance this season, through Thursday of the sweeps, the web was up 30% from last year’s May sweeps in the key adults 18-49 demo.
That number probably won’t change too much this week. ABC won Friday night in households and adults 18-49 with its usual lineup, according to Nielsen’s fast nationals. For the night, ABC averaged a 9.4/17, followed by NBC’s 8.5/16, CBS’ 7.3/14 and Fox’s 6.1/11. ABC had a 4.5 rating in adults 18-49.
CBS won Saturday night in households and tied NBC in adults 18-49 with a 4.1 rating. The Eye web posted a 9.2/18 with its usual lineup, while NBC, which aired “Interview With the Vampire” at 9-11 p.m. averaged a 6.2/12. Fox’s lineup of “Cops” and “America’s Most Wanted” averaged a 5.4/10, while Saturday is still dismal for ABC, which posted a 4.7/9.