Charlotte Kandel has been promoted to executive vice president, theatrical publicity and promotion, at Warner Bros., making her the highest-ranking woman to hold a film marketing post at the studio.
Kandel moves up from her post as senior VP of worldwide publicity and promotions. She reports to Chris Pula, Warner Bros. president of theatrical marketing.
In announcing the promotion, Warner Bros. officials cited Kandel’s experience in overseeing the domestic and international publicity activities for its slate of releases. Among her recent endeavors was the release of “The Bridges of Madison County” in China and the opening of the new Warner Bros. Movie World theme park in Germany.
“Throughout it all, she has brought excellent strategic judgment, terrific follow-through and wonderful relationships with her at every turn, helping to make Warner Bros.’ publicity division one of the most innovative and ad-mired groups in our industry,” Warner Bros. chairmen and co-CEOs Robert Daly and Terry Semel said in a statement along with Sanford Reisenbach, executive vice president of marketing and planning.
Still to be announced is what will happen to the corporate communications responsibilities that were han-dled by Robert Friedman, who departed his post as WB marketing head for Paramount last month. Pula took over his marketing, publicity and promotions duties, but not those of corporate spokesman, when he came to Warner Bros. from New Line earlier this month.
Kandel joined Warner Bros. in 1986 as director of project publicity. She moved to VP of publicity in 1987 and to VP of publicity and promotion in 1989. She was named senior VP of publicity and promotion in 1993.
Before Warner Bros., she was VP of marketing at Apogee, John Dykstra’s special effects firm, and was advertising and publicity manager for the Village Roadshow Corp., the studio’s Australian distributor.