Barbara Stroum, a former vice president at Marquee Enterprises and owner/founder of White Rose, two prominent concert promotion companies, died July 18 of heart failure in Los Angeles. She was 51.
A native of Birmingham, Ala., she was raised in Los Angeles. Stroum relocated and later worked as a model to support acting lessons with Stella Adler in New York City.
In the late 1970s, she joined Marquee Enterprises as a talent buyer, and persuaded Radio City Music Hall to use the company as the first outside entity to produce and promote urban concerts for Radio City, including shows by Marvin Gaye and the Jacksons.
In 1980, Stroum opened her own talent-buying company, White Rose, and moved to Seattle to become the first black female in the Northwest to own and operate her own concert promotion company.
White Rose became Seattle’s second-largest concert promotion company and carried the names of top entertain-ment talent, including Frank Sinatra, Janet Jackson, Prince, Julio Iglesias, Whitney Houston and Billy Crystal.
She is survived by her daughter, her parents, a sister and three brothers.
Services will be held at 11 a.m. Thursday at the St. Rest Baptist Church, 709 West Manchester Blvd., Los Ange-les.
Donations can be made to a trust established for Stroum’s daughter, c/o Jacqueline Saunders, 1636 West 70th Street, Los Angeles 90047.