Aaron (Red) Doff

Veteran press agent and personal manager Red Doff, who guided Mickey Rooney’s career for many years, died Fridayof chronic obstructive pulmonary disorder at the Veterans Administration Nursing Home in Los Angeles. He was 76.

Doff, a Chicago native, was raised in Los Angeles and during the 1930s appeared as a child actor on the “Uncle Whoa Bill” radio show.

Doff served in the U.S. Army during World War II, attaining the rank of captain and receiving both the Purple Heart and Bronze Star.

Returning to Los Angeles following the war, he became a press agent representing Frankie Laine, Liberace, Ray Anthony, Margaret Whiting, Billy Eckstein and Doris Day.

In 1952, Doff combined publicity with personal management, beginning with comedian Jerry Colonna.

In the late 1950s, he signed Mickey Rooney and produced MGM’s “Andy Hardy Comes Home” and a succession of films including “Baby Face Nelson.”

In 1973 Doff joined Rogers & Cowan and two years later formed Freeman and Doff Inc. Public Relations with Mickey Freeman.

Doff set out on his own in 1983, forming Red Doff & Associates.

He is survived by five children and a brother.

Services will be held at 9:30 a.m. Fridayat Good Shepherd Church in Beverly Hills.

Family requests a legacy donation of stories or photos and can be contacted at P.O. Box 67693, Los Angeles, CA 90067.

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