Via Digital taps Solomon

MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels.

Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals with the majors,” Solomon’s recruitment can be seen as an attempt to accelerate deals with U.S. studios.

Via Digital already has an acquisitions team in place, headed by Carlos Ripoll, with Jorge Sanchez Gallo as director of external productions. But neither has extended experience in negotiating large package deals with the U.S. Never one to hide his personality or achievements under a bushel, vet Solomon has built a high profile as a specialist in big Latin America film sales and channel packaging.

Controlled by the cash-rich Spanish telco Telefonica, national pubcaster RTVE and Mexico’s Televisa, Via Digital lost out in June to rival CanalSatelite Digital (CSD) in an aggressive bidding war for a key exclusive output deal with Time Warner.

Launched in January 1997, CSD has also signed output deals with Disney, DreamWorks and Polygram Filmed Entertainment.

Skedded to air a 35-channel basic package, including three movie channels, from late September, Via Digital has yet to sign any large deal with U.S. product suppliers. It will add two premium film channels toward the end of the year.

Silvia Lovosevic is expected to continue to work under Sanchez Gallo buying indie product for Via Digital.

More TV

  • Marvel's The Punisher Renewed for Season

    'Marvel's The Punisher' Renewed for Season 2

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

  • Sonia Saraiya's Top 25 Shows of

    Sonia Saraiya's Top 25 Shows of 2017

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

  • Nick Stoller

    Nick Stoller Inks Multi-Year Overall Deal With Sony Pictures Television

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

  • CW - EA MADDEN NFL 18

    CW, EA Team on 'Madden NFL 18' eSports 'Survivor'-Style Special for TV

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

  • Facebook - tv academy emmys 2017

    70th Annual Primetime Emmy Awards Date Announced

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

  • Homeland Season 6 finale

    'Homeland' Season 7 Sets Premiere Date, Drops First Trailer

    MADRID — Spain’s second digital platform, Via Digital, has signed up Michael J. Solomon, former prexy of Warner Bros. Intl. Television, to acquire and package big U.S. feature films for its upcoming movie channels. Although Via Digital’s president, Pedro Perez, declared last week the company was “not prepared to pay above-the-market prices for output deals […]

More From Our Brands

Access exclusive content