Former Tele-TV vice president Tom Tyrer is close to inking a deal with Fox Broadcasting Co. to become VP of corporate communications at the web, sources say.
Tyrer is replacing Mark Kern, VP of corporate public relations, who’s ankling at the end of the month. Tyrer will report to Christina Kounelias, the web’s new senior vice president of publicity and public relations.
Tyrer joined Tele-TV, the joint video venture of Pacific Telesis Group, Nynex and Bell Atlantic, in 1995 as VP of communications. At Tele-TV, which has gradually been dismantled, Tyrer worked for Sandy Grushow, who’s also now at News Corp. as president of 20th Century Fox TV.
Before Tele-TV, Tyrer was the Los Angeles bureau chief for Crain Communications’ Electronic Media for three years, handling coverage for TV program production and distribution. He first joined Crain in 1988, and one year later became the network, sports and children’s TV reporter.
The changes in Fox’s publicity department come just five months after George Greenberg took over as executive VP of marketing at Fox.