Veteran L.A.-based adman Peter Stranger has been named president of J. Walter Thompson Los Angeles, taking over as the firm continues an expansion and a hoped-for return to its former status as a leading full-service agency in the region.
JWT was one of L.A.’s largest agencies through the 1980s, but the office dwindled when the ad business hit hard times in the early 1990s. The agency has been regaining its footing during the past two years, landing major entertainment accounts Saban, 20th Century Fox, Fox Kids Network and Bandai America.
“Those entertainment accounts are our anchors, and we’ll be going after more accounts both inside and outside of the entertainment industry,” Stranger said.
Stranger comes to JWT from Bozell Worldwide, where as managing partner he headed the $200 million Taco Bell account. Previously, he was president of Stranger & Associates, the successor to Della Femina McNamee L.A., where Stranger was named president in 1986.