Silver scores at NBA Ent.

NEW YORK — The National Basketball Assn. has promoted Adam Silver from senior VP to the new post of president and chief operating officer of NBA Entertainment.

NBA Entertainment produces more original sports programming than any other professional sports operation in the country. Silver declined to discuss dollar figures, but industry sources say NBA-E will spend $40 million this year to produce programming for worldwide distribution. In foreign revenues alone, these sources say, the NBA will pocket $30 million in 1997.

Its flagship series is “NBA Inside Stuff,” which NBA-E supplies to the NBC network.NBA-E produces three other series: “NBA Action,” a weekly half-hour game-highlights program distributed on the Fox Sports Network to cable subscribers in the U.S.; “NBA Jam,” another weekly half-hour series; and “NBA Match-Up,” to begin in February 1998 on ESPN, in which NBA coaches and former coaches analyze the teams playing in the forthcoming weekend game that NBC will cover nationally.

Silver says NBA-E is planning to produce, either alone or in partnership with a broadcast or cable network, an weekly animated series that would feature cartoon likenesses of many NBA stars. Also in discussion for domestic syndication, or for HBO, he said, is a latenight series that would draw on NBA coaches and players.

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