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Schulhof shifts to software post

Former Sony Corp. of America chieftain Michael Schulhof has re-emerged in a company’s boardroom with the announcement Monday of his appointment to the chairman’s seat at Animation Science Corp., a recent transplant from France.

Dr. Eyal Cohen, prexy-CEO of ASC — which until recently was the Paris-based Art.Science.Media software outfit — said Schulhof’s position will be an active one and that his new chairman’s experience in marketing and developing technological products and innovations in the U.S. is an advantage.

“Mickey has brought many things to market here, and his contacts are considerable,” Cohen said. “We are all hoping that, with ASC coming to America, we can democratize the process of making animated film and other product.”

Based in Sunnyvale, ASC’s core business will revolve around animation-automation software and processes that profess to not only shorten and make more efficient the animation production chain, but also to significantly improve the quality as well. Cohen said he would be unveiling much of the new technology at the upcoming SIGGRAPH computer-graphics convention in Los Angeles.

Schulhof, who will be attending the convention, was president-CEO of Sony Corp. of America, climaxing a 21-year career with the Japanese electronics/entertainment giant. He guided the company through much of its American acquisitions, including Columbia and TriStar Pictures, CBS Records and several other concerns. He has been a private investor and occasional conference panelist since abruptly resigning from Sony in December 1995.

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