Samrock exits WB in revamp

Warner Bros. has launched a reorganization of its marketing operations under Chris Pula, who took over the division in January.

Carl Samrock, vice president of national publicity, is departing the studio, studio sources say. Samrock has been at Warner Bros. for 15 years, having started in 1982 as director of West Coast publicity. He was promoted to director of national publicity in 1987 and VP in 1990.

His departure is among the changes in the marketing area. Also leaving are Rick Kallet, vice president of co-op advertising; and Sandra Finkel, director of media, sources said.

Publicity staffers were informed on Friday of general plans to reorganize, although specific assignments are expected to be made in the coming weeks. At the meeting, Pula expressed to those gathered how tough it was to make the changes and he praised those who were leaving the company.

The changes come as the studio launches its publicity blitz for “Batman & Robin.”

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