Redditt rises at Sony

Completing the reorganization of its corporate suite, Sony Pictures Entertainment announced Thursday that top corporate spokesman and strategic planner Bruce Redditt would receive a stripes upgrade to corporate exec VP of corporate communications and governmental relations.

Redditt, who was senior veepee previously, continues to report to corporate exec VP Yuki Nozoe, but adds responsibility for streamlining and organizing the totality of SPE’s communications to the outside world.

“The responsibilities for communications within each of the SPE divisions remain the same,” Redditt said, “but now we have completed our intended integration of the communications flow.”

As someone with re-engineering experience (as onetime corporate marketing chieftain for GTE Corp.), Redditt also will be working closely with SPE co-president Bob Wynne and recently upped exec veep Beth Berke to bring new efficiencies to the studio’s corporate rank and file.

“Bruce has played a major role in helping Sony and SPE establish a stronger and more credible image in the entertainment business, both internally and externally,” remarked Nozoe.

Redditt now joins the seven other existing and/or recently promoted “second-tier” SPE corporate execs who provide the senior “Gang of Four” — prexy/chief operating officer John Calley, Wynne and fellow co-prexy Jeff Sagansky, and Nozoe — with immediate support and also as conduits to the rest of management and the rest of the world.

“(Redditt) is an integral member of our team,” added Calley, “and we look to him to continue building better communications coordination and continuity as we move ahead.”

Redditt came to Sony from GTE in July 1995; he was corporate veepee, public affairs & communications, when he ankled the telco, where he’d toiled for nine years.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading