Paramount boosts, renames ad unit

Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas.

“We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said Par Advertiser Services prexy Marc Hirsch.

As part of the overhaul, Par has upped several of the division’s key execs to newly created senior management posts.

Michael Kerans, a 13-year studio veteran, has been bumped from veepee to senior VP of strategic planning and sales. Chris Callahan has advanced from VP and controller of Premier to senior VP of finance and administration. Sean Cowan has been promoted from account executive and inventory coordinator to VP and national sales manager.

More TV

  • Charlie Rose Sexual Harassment

    CBS Fires Charlie Rose Amid Harasssment Charges

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • FCC Chairman Ajit Pai

    FCC Eyes Raising TV Station Ownership Cap Amid Sinclair-Tribune Merger Review

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • THE VOICE -- "Live Top 12"

    TV Ratings: 'The Voice' Hits Monday Low

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • Anne of Green Gables

    Martin Sheen on 'Anne of Green Gables,' True Patriotism and Explaining America to Canadians

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • Neal Brennan

    'Chappelle's Show' Co-Creator Neal Brennan Developing Fox Late-Night Series (EXCLUSIVE)

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • Al Franken

    Former Female 'Saturday Night Live' Staffers Issue Statement of Support for Al Franken

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

  • Fox News Taps Mark Levin for

    Fox News Taps Mark Levin for New Weekend Primetime Show

    Premier Advertiser Sales, the ad sales wing of Paramount Television Group, has changed its name to Paramount Advertiser Services as the unit broadens the scope of its activities to include the international and new media sales arenas. “We’ll be extending our focus to develop strategic relationships with advertisers, advertiser-supported new media and international projects,” said […]

More From Our Brands

Access exclusive content