Blaise Noto, a seven-year Paramount veteran, has been promoted to executive VP of worldwide publicity for the studio’s motion picture group.
Noto was widely expected to take the top feature film PR spot after Cheryl Boone Isaacs ankled the post last month to join New Line as marketing president (Daily Variety, May 16).
Noto, who has served for three years as senior VP, national publicity, will assume responsibility for international as well as domestic publicity campaigns on Paramount films.
In addition, Noto will oversee publicity for Paramount’s Melrose Ave. studio lot and coordinate the motion picture group’s cooperative publicity activities with Paramount corporate parent Viacom and its subsidiaries.
“Blaise has been an indispensable part of our publicity team for the past seven years,” said Arthur Cohen, president worldwide marketing. “He is an outstanding executive with a great depth of experience, and his promotion reflects the high regard that we at Paramount have for his abilities.”
Noto joined Par in 1990 as VP, publicity. Before that, he was for three years marketing VP at Vestron Pictures, where he also handled worldwide licensing and merchandising.
Prior to joining Vestron, Noto served as publicity and promotion VP for the DeLaurentiis Entertainment Group.
Over his 21-year career, Noto also held feature film publicity posts at Orion, Warner Bros. and United Artists.
Noto holds an M.A. in communications from the U. of Pennsylvania and a B.A. from Wesleyan U. in Connecticut.