PRAGUE — After months of rumors and uncertainty over the fate of private broadcaster Prima TV, a new management team introduced itself on Dec. 3.
Prima Plus will assume responsibility for programming and broadcasting from the Premiera TV service company. Premiera TV will retain its responsibility for technical operations, namely signal and transmitters.
Prima Plus starts off with only five key employees, including general director Katerina Fricova and program director Martin Bezouska. The company expects to approximately halve the current Prima TV workforce, which numbers about 250 employees. Prima TV has been increasingly debt-ridden since its inception over four years ago, and had been propped up by a state-owned bank. Fricova presented an eight-year budget plan that foresees Prima reaching the break-even point in two years and achieving profitability in the third year.
Although the new year is traditionally a time to announce program changes here, for the immediate future the station will continue with its current schedule.
Since its re-launch with a new name, logo and schedule last January, Prima TV has more than tripled its audience share, reaching 10.4% for the month of November, and climbing as high as 13% in the last week. Prima Plus assumes full control of broadcasts beginning in January.