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HBO Intl. buoys Rosenberg

Steven Rosenberg has been upped to prexy of HBO Intl. from his previous post of executive VP, succeeding his boss, Curt Viebranz, who is opting to leave HBO after three years at the helm.

“I’ve been with the Time Warner organization for the past 17 years, and for me now is the right time for a change,” Viebranz said. “Because Steve is so capable, I can pursue my own interests knowing that HBO Intl. will continue to thrive.”

HBO chairman and CEO Jeff Bewkes said Wednesday that he was sorry to lose Viebranz. “Curt’s done an outstanding job, and his leaving is without a doubt a loss for the company,” Bewkes said, “but I admire and respect his decision.”

In the new position, Rosenberg will report directly to Bewkes. He will be responsible for all of HBO’s worldwide basic and pay TV ventures.

“Steven is extremely well-suited to take on this new role,” Bewkes said.

Rosenberg has been with HBO for better than seven years, joining the company as VP international in May 1990. He has been instrumental in the company’s efforts to establish HBO in Latin America, Asia and Central and Eastern Europe.

Outside of the United States, HBO services are available in some 35 countries and watched by more than 7 million viewers.

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