Hallmark’s Hewitt changes role

NEW YORK — Steve Hewitt has relinquished the title of president of Hallmark Entertainment Prods. to become a hands-on executive producer of at least 16 original TV and cable movies filmed by Hallmark over the next two years.

Since Hewitt joined Hallmark 18 months ago, “I’ve gotten too wrapped up in administrative duties for about 80 movies,” he says. Hewitt asked Robert Halmi Jr., president and CEO of Hallmark Entertainment, to make him the staff executive producer.

Halmi agreed to carve out 16 pictures from the 80-plus yearly output of Hallmark-produced titles, Hewitt says, “so I’d have the time to get involved in the more creative elements of production like script development and casting.”

The 16 titles encompass eight produced for Showtime, five for Australia’s Nine Network and three for Scottish Television (ITV). Before Hewitt signed with Hallmark, he served for a number of years as executive VP for the Showtime Entertainment Group.

Hewitt says one of the Scottish TV projects is a 12-hour miniseries about the Arthurian legends called “The Winter King.” Three forthcoming Hallmark movies for Showtime are “Alone,” with James Earl Jones and Hume Cronyn; “The Fixer,” with Jon Voight; and “The Westing Game,” with Ray Walston and Diane Ladd.

Hallmark, which produces a higher volume of made-fors than any other company in the business, most recently delivered the four-hour “Odyssey,” starring Armand Assante, to NBC.

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