Roger Vorce will become chairman and CEO of APA, handing over the reins of president of the agency to James Gosnell.

Gosnell, who was head of APA’s West Coast operations, will oversee the its Los Angeles, New York and Nashville offices. He also will become a new stockholder in the company, along with Jim Kellem, Lee Dinstman, Gary Rado, Jeff Goldberg and Nat Burgess.

Vorce made the announcement at a ceremony on Tuesday at his home, where he made a $100,000 contribution to establish a scholarship at the UCLA School of Theatre, Film & Television. It was made in commemoration of the agency’s 35th anniversary.

Vorce also announced a series of other changes for the tenpercenter. Harvey Litwin, who had been controller, is now CFO; Burgess, who was senior VP, now becomes exec VP and head of its New York office and will head personal appearances; and Rado, who was VP of talent, has been upped to senior VP and head of talent.

Said Gosnell: “They are identifying the team that will take them into the 20th century. We are the future of the company.”

The agency took a blow five years ago with the deaths of two West Coast partners, Marty Klein and John Gaines. Since then, the agency has been building up its TV business, motion picture literary business and personal appearances, adding acts such as Pink Floyd, Phil Collins and the Steve Miller Band, joining a list that includes Johnny Cash and Wynton Marsalis.

The UCLA contribution was made in memory of David C. Baumgarten, who founded the agency. Vorce also made a contribution in the name of choreographer Onna White to establish a scholarship at UCLA in the field of dance and musical theater.

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