Kathie Broyles was named VP, print advertising, for entertainment advertising and promotion at the CBS Television Network. Broyles formerly was president of Broyles & Associates, a 15-year-old ad agency that has created promo campaigns and title sequences for Fox Broadcasting, Columbia TriStar Television and several other networks and studios. That firm is expected to phase out its operations.
In her new post, Broyles will develop print and outdoor ad campaigns for CBS Entertainment and contribute to projects elsewhere in CBS’ marketing ranks. She reports to Ron Scalera, senior VP, advertising and promotion.