Louise Kaufman has been promoted to vice president, East Coast publicity, for Paramount’s motion picture group.

At the same time, former October Films veep Nancy Bannister has been named director of Par’s East Coast publicity.

Kaufman will develop and coordinate feature film publicity strategies and campaigns in New York City and on the East Coast. She will oversee pub activities involving the N.Y.-based media, liaise with filmmakers and talent working and living in the area, and direct the day-to-day operations of the Gotham publicity office.

She will report to Blaise Noto in Los Angeles, who was recently upped to executive VP, worldwide publicity.

Bannister will help formulate and oversee the motion picture group’s print and broadcast publicity strategies for the East Coast. Among her duties will be maintaining day-to-day contact with national and local media and managing the activities of the N.Y. publicists and the daily operations of the company’s publicity office.

She reports to Kaufman.

Kaufman’s promotion comes one year after she was named executive director, publicity. She joined the company as a senior publicist in 1990 and was promoted to director of publicity in 1994.

Kaufman began her film business career in 1987, when she joined the publicity department of Lorimar Film Entertainment. She went on to PR posts at TriStar Pictures, Samantha Dean & Associates and the Peggy Siegal Company.

Bannister joined October as director of publicity in November 1994, and was promoted to VP of publicity last November. During her tenure at the New York-based indie, she oversaw campaigns for “Breaking the Waves,” “Secrets & Lies” and “Lost Highway.”

Before joining October, Bannister was an account executive at Dennis Davidson Associates in New York City for four years. She began her career at Ogilvy & Mather in Gotham, where she worked in corporate public affairs.

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