Mel Bilbo, a 30-year veteran of theme park management and marketing, has been appointed vice president and general manager of DisneyQuest, a new line of location-based interactive entertainment facilities Disney is developing with its subsidiary, Disney Regional Entertainment.

In the new post, Bilbo will oversee operations of DRE’s interactive adventure concept, which is scheduled to open in Disney World/Orlando in summer 1998, and in subsequent years in Chicago and other domestic and international destinations. DisneyQuest will be a 100,000-square-foot, five-story, high-tech facility with four entertainment zones, themed dining and retail shopping.

Before joining Disney, Bilbo spent 15 years with Busch Entertainment Corp., the family entertainment subsidiary of Anheuser-Busch Co., where he most recently oversaw operations of the firm’s nine theme parks. He has also served as corporate vice president of marketing and product development, and general manager of the Williamsburg Busch Gardens. He has also held management positions at other U.S. theme parks.

DRE also runs Club Disney, a family play site in Thousand Oaks. A second Club Disney is slated to open at year-end in West Covina.

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