Disney Online taps Ifcher

Disney Online has named Beth Ifcher VP of consumer marketing. Responsible for generating traffic and subscriptions to Disney Online Web sites, Ifcher will oversee all consumer marketing efforts, including direct response and affiliate licensing and sales. Before joining DOL, she spent time at Disney Magazine Publishing and Lang Communications.

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    Disney Online has named Beth Ifcher VP of consumer marketing. Responsible for generating traffic and subscriptions to Disney Online Web sites, Ifcher will oversee all consumer marketing efforts, including direct response and affiliate licensing and sales. Before joining DOL, she spent time at Disney Magazine Publishing and Lang Communications.

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