Disney consumer arm boosts Boyd, Osberg

Barton K. Boyd has been upped to chairman of Disney Consumer Products and Anne Osberg has been bumped up to prexy, Disney chairman Michael Eisner announced Monday.

Boyd, who had been prexy of the division since 1985, will oversee all aspects of the Mouse arm responsible for worldwide merchandising, licensing and the chain of Disney stores.

“Bo Boyd has overseen the longest period of sustained growth in the history of Disney Consumer Products,” Eisner said in a statement. “He has built a division that now operates on six continents and is underpinned by scores of innovative programming in licensing and retailing.”

Under Boyd’s watch, Disney opened the first Disney Store outside its theme parks. In the pursuant decade, the Mouse House launched 600 more outlets around the world.

Boyd joined Disney in 1968 as a merchandise buyer at Disneyland. He moved to Walt Disney World in Florida three years later, working in a number of exec positions. He went back to Disneyland in 1976 as VP of retail merchandise.

Osberg, who reports to Boyd, had been prexy of U.S. and Canadian operations, handling more than $7 billion in retail. In her new post, she will add duties that cover worldwide licensing and merchandising, interactive, publishing, the Disney Store and global business development.

Osberg came to the company in 1988 as director of strategic alliances. She has served as VP of film & TV licensing, and helped build the film licensing revenue into a $3 billion retail business, doubling the size of the standard character biz. She was named prexy of U.S. and Canada in 1994.

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