DreamWorks Records has tapped industry vet and Left Bank Organization prexy Bruce Tenenbaum to fill a key senior exec post where he will be involved in the long-range planning and growth of the company at all levels. He will also be charged with developing the company in areas outside of A&R.
The hiring also signals an important step for the label, marking its first non-A&R exec hiring, and portends an expansion at the label, which is also expected to include the opening of a New York outpost. DreamWorks bowed in 1995.
“Bruce’s skill and track record are unmatched in the industry,” Lenny Waronker, co-captain of DreamWorks, told Daily Variety. “We’re counting on him to bring to us the same kind of talent for growth and development he demonstrated at Left Bank, MCA and Atlantic Records.”
The inking of the well-liked and respected Tenenbaum had been expected (Daily Variety, July 3) and is a coup for the growing label. It marks the culmination of nearly six months of talks between Tenenbaum and DreamWorks principals Mo and Michael Ostin, Waronker and A&R chief Michael (Goldie) Goldstone .
“Leaving Left Bank is the toughest thing I’ve ever had to do,” Tenenbaum said. “But the opportunity to build a new company and be involved with Mo, Lenny Michael and Goldie is something I couldn’t pass up. They understand what it means to create an environment in which artists and executives can thrive.”
As prexy of Left Bank Organization, Tenenbaum oversaw and was involved in building the org’s label Beyond Records, Left Bank Management and its Strategic Record Research arms.
Tenenbaum, who joined Left Bank in 1995, will continue to work with Left Bank artists as he segues to DreamWorks.
He’s departing Left Bank at one of the company’s best moments in its history with releases from the BeeGees, Deana Carter, Motley Crue and EnVogue dominating the charts.
Prior to Left Bank, Tenenbaum was senior veep of promotion at MCA Records, and is widely credited with building that label’s promotion department into an industry powerhouse, and breaking many key records across several genres. He is also credited with recharging the careers of such artists as Tom Petty and Elton John.