Precious, Goldstine become senior veeps
Dana Precious and Josh Goldstine, both veepees of creative advertising at the Columbia TriStar Motion Picture Group, have had their stripes upgraded, simultaneously becoming senior veeps in the same division.
Col TriStar marketing chieftain Bob Levin, to whom both will continue to report, praised the duo’s talents and creativity, saying, “They have been and will continue to be critical and invaluable assets to the team.”
Precious, a former creative director at Seininger Advertising, joined the Sony Pictures Entertainment marketing arm in 1993 as VP, becoming responsible for many of the studio’s print advertising campaigns, including such high-profile SPE titles as “Men in Black,” “The Mirror Has Two Faces” and “The Fifth Element.”
Among the titles in her current portfolio are “Godzilla,” “Spice Girls: The Movie” and “Les Miserables.” She also created and produced the studio’s buzz-creating 1997 ShoWest product reel.
Goldstine, who started at SPE two years earlier than Precious, came up through the marketing division ranks, starting as executive assistant to marketing president Sid Ganis. Goldstine was made director of creative advertising in March 1993, with primary responsibility for audiovisual campaigns for the studio’s releases. made VP in ’94, he oversaw the print and audiovisual campaigns for “Jerry Maguire” and “Air Force One.” He’s currently at work on “Old Friends,” “The Mask of Zorro” and “U-Turn.”
Both new senior veepees will continue to be based on the studio’s Culver City lot.