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Brogliatti in new WB post

Barbara Brogliatti, top television public relations executive for Warner Bros., has been named to the newly created position of senior vice president of corporate communications for the studio.

Brogliatti will be responsible for all of the company’s corporate and business press, moving up from her post as senior VP of worldwide television publicity, promotion and public relations. She will report to Robert Daly and Terry Semel, chairmen and co-CEOs, and Barry Meyer, exec VP and chief operating officer.

Up to now, Warner Bros. has not had such a corporate communications position. Before he departed to Paramount last year, Rob Friedman handled duties as a corporate spokesman along with advertising and marketing.

But Brogliatti will handle a larger range of communications responsibilities, including general studio matters, public affairs, regulatory, civic, legal and business issues and strategic and internal communications.

“The various businesses that are operated under the studio’s aegis have grown enormously over the past several years and having someone devoted to corporate communications is long overdue,” Daly said in a statement. “Barbara is one of the most talented public relations and marketing executives in the industry and her wide-ranging expertise and extensive press relations make her uniquely qualified for this new position.”

Daly pointed out that Brogliatti already had been involved in many corporate and government issues, such as the financial interest and syndication rules and other topics before the Federal Communications Commission.

Brogliatti was promoted to her most recent position in January 1995, having come to Warner Bros. via Lorimar, which the studio acquired in 1989.

She joined Lorimar in 1985, took a two-year absence from the company in 1988 to run her own public relations and marketing firm, and came back to the studio in 1990 as senior VP, publicity and promotion, for Lorimar Television.

Before that, she spent 11 years working for Norman Lear, with responsibilities for the marketing of such series as “All in the Family,” “Maude,” “The Jeffersons,” “One Day at a Time” and “Mary Hartman, Mary Hartman.” She joined Lear in 1974 as director of publicity and was named VP of media affairs in 1977. She was promoted to senior veep of worldwide publicity, promotion and advertising for Embassy Communications in 1982.

WB chairman and co-CEO Semel said in a statement that Brogliatti “has experience in all of our businesses and for the past several years has deftly managed the public relations for all of our various television operations. It’s time that all of Warner Bros. benefit from her expertise.”

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