Universal Concerts has purchased Denver-based Fey Concerts, the region’s top concert promotion firm, by acquiring the 50% interest held by owner Barry Fey. The pact further enhances Universal’s profile in the important Southwest U.S. touring market and culminates its five-year partnership with Fey.

The seven-figure deal had been expected (Daily Variety, Aug. 11) and was announced Monday in a press conference in Denver. The pact ends Fey’s 30-year run as the top promoter in the region.

Fey is widely credited with being a major force in the entertainment industry while making strong links to all levels of talent and managers. His firm promotes more than 250 shows annually.

“I cannot conjure up the words that can adequately express the depth of my feelings of warmth and appreciation for the people of Colorado,” Fey said. “Although I have said many times that I found heaven in ’67, I never meant it more than today.”

Fey, who will serve as a consultant to Universal, will move to Las Vegas, where he will bow Feyline and promote shows in that growing region.

“We recognize Barry as an icon in the live-music industry and look forward to living up to his reputation for presenting exciting live entertainment,” Jay Marciano, prexy of Universal Concerts, told Daily Variety. “The acquisition of Fey Concerts demonstrates our commitment to bringing concertgoers in Colorado the very best entertainment under the Universal banner.”

Since 1967, when he bowed the renowned rock venue the Family Dog and promoted shows under the Feyline Inc. banner, Fey has been considered the region’s preeminent promoter.

Universal paired with Fey in 1992 to both boost its profile in the region and give Fey a deeper-pocketed partner with the resources to help land the big roadshows.

Universal owns and operates Fiddler’s Green Amphitheater in Denver and promotes shows at nearby Red Rocks, Mile High Stadium and McNichols Arena, among others.

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