Sony Soundtrax taps Brunman

Music industry vet Glen Brunman, who as chief of Epic Soundtrax has helped shape the film soundtrack landscape, has been named exec veep of the newly created Sony Music Soundtrax.

The unprecedented move puts the supervision of all of Sony’s soundtrack efforts under the aegis of Brunman, who has guided some of the industry’s most successful soundtracks.

In his new post, Brunman will also continue to serve as the music conglom’s point man by tapping his strong links to film and TV producers. He will work closely with execs of the other Sony labels to ensure the most efficient use of their artists and music in soundtrack albums.

“Every film seems to have a soundtrack today,” Brunman told Daily Variety, “so it becomes important to make sure the best resources are brought to each project. This (structure) permits each label to maintain its identity and build soundtracks with their own artists while working with the new company.”

‘Best Friend’s’ soundtrack

The first release under the new banner will be the soundtrack to the TriStar pic “My Best Friend’s Wedding,” which will boast tracks from Diana King, Tony Bennett, Amanda Marshall and Ani DiFranco, an independent label success story who marks her major label bow with the film’s main title track. The disc will be released by the Work Group in association with Sony Music Soundtrax.

“This is an unprecedented development in the music industry and parallels Glen’s unique success in developing soundtracks that commemorate the films they underscore,” Thomas D. Mottola, prexy and chief operating officer of Sony Music Entertainment, told Daily Variety.

Other music congloms typically have soundtrack chiefs for each label under their umbrella. That can precipitate infighting or squabbles over the use of artists from the different labels.

Multilabel effort

Although he will be responsible for the acquisition and creation of soundtracks, Brunman will work closely with execs at all Sony labels — Epic, Columbia, Work, Immortal and others — to put together soundtracks that will then be marketed by the individual labels. Releases will share the label’s logo with Sony Soundtrax.

The move is viewed as capitalizing on the strengths of each label by allowing them to break their own artists while utilizing the expertise of someone who has a strong track record in creating potent soundtrack projects.

It also obviates the need to create a new infrastructure: Traditionally, when a new label is created, it must set up A&R, marketing and promotion departments.

Since 1991, Brunman, a former publicity exec, has led Epic Soundtracks and has become the pre-eminent player in the soundtrack industry. He is responsible for such successful discs as “Forrest Gump” (the two-disc set has topped 9 million units) and “Sleepless in Seattle,” which has crossed 5 million units and has sparked renewed interest in soundtracks among major labels.

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