Midem Miami gearing up

MIAMI BEACH — Plans for the first-ever Midem Miami Latin America & Caribbean music market are being firmed up here this week with a clutch of deals inked with up-and-coming Latino talent. The Sept. 8-11 event will provide a showcase for an expected 3,000 participants.

Many of the artists already are stars in their own countries — some in part because of careers on popular TV telenovelas — but most are looking for broader exposure in Latin America and to break into the U.S. market.

Bernard Batzen, artistic director of the Paris-based Reed Midem Organization, told Daily Variety: “The other Midem trade shows markets (in Cannes and Hong Kong) have music from all over the world and can be very fragmented, ” Batzen added. “But this one is going to be much more focused on one region, and you’re going to have mostly one language: Spanish. So while I wouldn’t say the market is unified, the Colombians are going to be able to sell the Mexicans and the Argentines to the Brazilians.”

Among the artists who have signed so far are Thalia, a Mexican pop singer; Ana Belen, a Spanish pop balladeer who just recorded a duet with actor Antonio Banderas; and Colombian folk singer Carlos Vives of the recent hit “La Gota Fria” (“The Cold Drop”).

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