Peter Asher Management has shortened its banner to PAM Artist Management Inc., as the company moves in new directions, guiding developing artists and entering the Latin music marketplace. The moniker change also solidifies the withdrawal of the firm’s founder, Peter Asher, from day-to-day duties.

The core of the new company will be the industry vets who continue to guide the careers of such stalwarts as James Taylor, Linda Ronstadt and Randy Newman.

Asher co-chief Ira Koslow will serve as prexy of PAM, with Gloria Boyce and Cathy Kerr holding senior veep and veep posts, respectively

New music path

“When Peter was here, we would be approached by established artists for management, which allowed us to build the company beyond James, Linda and Randy,” Koslow told Daily Variety. “But when Peter left, we decided to make a commitment to newer music and developing artists. The new name (indicates) a new era for us.”

Asher, a former performer (half of Peter & Gordon) who founded the company 25 years ago, took a senior veep post with Sony Music Entertainment in 1992. While out of the day-to-day operations, Asher still will serve as a consultant.

Eye on Latin

Koslow said PAM will continue to broaden its interest in inking Latin music artists, parlaying the success of Ronstadt’s groundbreaking disc “Mas Canciones” into a solid reputation among artists and label execs in the genre.

“We really feel that (Latin) is a market that has not been fully tapped and there are a lot of quality artists out there,” Koslow said. He credits Jose Delgado, who worked closely with Ronstadt, with helping the firm’s move into that arena.

Typically, few Latin music artists benefit from connected and experienced managers; instead, many are either self-managed or managed by family members.

PAM’s artist roster boasts such industry comers as Chantal Kreviazuk, whose Asher-produced Columbia Records debut “Under These Rocks and Stones” is released this week; Kirsty MacColl; the Innocence Mission; Molly McGuire and others.

Latin acts Maria Fatal, Nydia Rojas and Mariachi Los Camperos De Nati Cano also are on board.

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