Gary Kurfirst, the co-founder and chairman of Radioactive Records, has bowed Radiouniverse, a new imprint that will be marketed and promoted by Universal Records. The new label will be based in New York.

Kurfirst, whose L.A.-based Radioactive boasts multiplatinum rockers Live among its artists, has already inked Radio Iodine, a St. Louis-based industrial pop band, the Devlins and Dig to the new label.

Dig was previously inked to Kurfirst’s Wasteland Records, an indie label he opened several years ago. The three acts will bow records in the coming months.

The creation of Radiouniverse gives Universal an additional A&R resource from a well-known talent manager and connected music industry exec. Kurfirst managed the Talking Heads, Big Audio Dynamite and Blondie.

“Gary has been very successful with Radioactive and now Radiouniverse will give him an additional outlet for his creativity,” said Doug Morris, chairman/CEO of Universal Music Group.

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