JVC pacts with Sire

Records Group adds to its growing portfolio of labels.

Adding to its growing portfolio of labels, the Sire Records Group has brought JVC Music into the fold.

JVC, a potent jazz label and subsid of Japan-based Victor Entertainment, has pacted with Sire for distribution.

The deal allows JVC to remain an autonomous label, continuing to oversee the marketing and promotion efforts for its trio of imprints while complementing Sire’s Discovery Records label, which also trades in the jazz and new adult contemporary genres.

Sire acquired Discovery earlier this year as part of the formation of the new Sire Records Group, which is distributed by WEA.

“JVC is one of the largest, well-respected and long-established independent companies in Japan with a great roster and catalog,” said Sire prexy/CEO Seymour Stein.

The pact could add $3 million to $5 million annually in fees to Sire’s coffers through releases from JVC Music, JMI Records and JVC Classics.

JVC, run by industry vets Dan Davis and Del Costello, is home to jazz acts Paul Hardcastle and Special EFX, among others.

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