Buoyed by an extensive campaign by the marketing mavens at Reprise Records, “The Dance,” the return of Fleetwood Mac, topped the nation’s album sales chart.
During the seven-day period ended Aug. 24, nearly 200,000 copies were sold of the reunion disc, which boasts the band’s most successful lineup and has several different tracks being added to various radio formats.
“We anticipated a strong run, but the (numbers) exceeded our expectations,” Rich Fitzgerald, exec veep and G.M. of Reprise Records, told Daily Variety. “Musically, the band delivered an excellent album and we’ve got a great marketing campaign to help make this a long-term success story.” First-week reorders have topped 300,000 copies.
The album will get a further boost this weekend as Fleetwood Mac’s MTV reunion spec, which helped launch the disc, will air three times on sister channel VH1.
Also benefiting from the hype is the band’s catalog, sales of which have also spiked in the past two weeks, including the band’s greatest-hits disc and its “Rumours” album. Adult contemporary, triple A (adult album alternative), rock and classic rock radio stations are all playing cuts from the new disc as well.
The Mac’s impressive bow was sufficient to push last week’s chart leader, Puff Daddy’s “No Way Out,” into No. 2 with sales of 167,000 copies.
The Bad Boy/Arista Records disc, with its ubiquitous lead track “I’ll Be Missing You,” had been riding the top spot for the past three weeks, and more than 1.5 million copies of the solo bow of entrepreneur Sean Puffy Combs have been sold.
The Spice Girls’ Virgin Records disc “Spice” rose a notch to No. 3 on sales of 115,000 copies, and by doing so switched places with Columbia Records/Sony Music Soundtrax “Men in Black,” which checked in at No. 4 with sales of 115,000 copies. The disc to the Columbia Pictures actioner has sold nearly 1.3 million copies in its eighth week of release.
Matchbox 20’s Atlantic Records disc “Yourself or Someone Like You” also jumped a slot to No. 5 on sales of just south of 100,000 copies, while Mercury teen trio Hanson saw its “Middle of Nowhere” disc slide one notch to No. 6 on sales of 97,000 units.
Bone Thugs-N-Harmony fell four posts to No. 7, with 94,000 copies of its Ruthless Records disc landing in consumer’s hands. The “Art of War” disc had been holding steady in the chart’s upper berths and showing only slight erosion in its weekly sales totals. The tally puts the disc over the 1 million unit mark since its bow four weeks ago.
Jewel’s Atlantic Records disc “Pieces of You” logged sales of 93,000, which was enough to earn her the chart’s No. 8 post.
Billy Joel’s “Vol. 3 — Greatest Hits” disc landed at No. 9 and was the only other bow in the charts Top 40 slots.
The Columbia Records disc, which was heralded by Joel being quoted in a trade interview saying that it was his last pop album and he was now switching to classical music, logged 90,000 copies.
The strong start was undoubtedly helped by Joel’s appearance on Garth Brooks’ recent HBO concert spec, where he teamed with the country crooner on a pair of tunes.