NEW YORK — When it comes to music kudocasts, CBS will be more than a little bit country.
The Eye web has picked up the Academy of Country Music Awards, a staple for 19 years on NBC, after the Peacock wouldn’t meet producer Dick Clark’s demands for a hefty license-fee increase sought under a new deal.
“Dick Clark Prods.’ bottom line was far in excess of what made fiscal sense for NBC,” the network said. “NBC was willing to negotiate further. However, the Dick Clark company rejected our efforts.”
The awards, televised each April, are a counterpart to the Country Music Assn. Awards, which CBS also carries in October.
“We can offer fans the two finest showcases to see and hear their favorite country artists,” said Terry Botwick, VP of primetime specials, in a statement.
The network may benefit from its pending acquisition of Gaylord Entertainment’s country cable networks, the Nashville Network and Country Music Television, which could rerun the awards show and create joint ad-sales packages for the awards. CBS parent Westinghouse already owned a minority stake in those channels.