EMI Music Publishing has tapped Steve Backer exec veep. The nod to the former Enclave G.M. significantly raises the profile of the publisher’s West Coast outpost.
According to sources, Backer, who will partner with EMI senior veep Jodi Gerson to attract artists to the publisher, also will handle the company’s day-to-day administrative needs.
Backer and Gerson will report to Martin Bandier, chairman and CEO of EMI Music Publishing.
Backer also will tap his strong industry relationships to help market and promote EMI signees to radio and the industry, while working closely with artists’ record labels.
EMI boasts artists Hootie & the Blowfish, Sean (Puffy) Combs, Meredith Brooks, writer-producers Jermaine Dupri and Dallas Austin, as well as the Jobete catalog, among its vast holdings.
EMI is widely considered one of the most aggressive publishers when it comes to sniffing out catalogs or landing talent.
It also is one of the few publishers that puts considerable effort into marketing its signees’ projects, a critical role that Backer will play with the company.
Backer, a 13-year vet with an enviable track record, joins EMI from the Enclave, the EMI-family record label put on life support in May by EMI Music chieftains as part of a conglom-wide restructuring.
None of the parties could be reached for comment. Backer is expected to start in the post early next month.