EMI-Capitol has completed the reorganization of its catalog-marketing unit, announcing an executive team of five under EMI-Capitol Entertainment Properties president Bruce Kirkland.
The long-planned marketing unit (Daily Variety, Oct. 30, 1996) will also sign new artists and attempt to create alliances with non-music entities, Kirkland said.
The first project featuring a new artist is Jake Trout and the Flounders, a band featuring pro golfers Payne Stewart and Peter Jacobsen that will be marketed through golf-related outlets as well as traditional retail sites. “Part of the process is to identify markets and create products for those markets,” Kirkland said. “This is branding.”
The prexy of E-Prop, as it calls itself, expressed high hopes in attracting the golfing rock fraternity, among them Eddie Van Halen, Glen Frey and Alice Cooper, to the recording project.
Coincidentally, Kirkland said the E-Prop is using sports marketing firms as its model, breaking from traditional record company marketing structure. Kirkland, a marketing exec at Capitol since 1993, oversaw the label’s successful run with the three Beatles “Anthology” discs. He said E-Prop has been active in preparing marketing plans for catalog works and discussing plans with the artists represented.
“The key is to present real plans rather than fire drills,” he said, adding that a music clearance request would be welcome much more if it reinforces an E-Prop campaign.
On the executive front, E-Prop has named Mark Jaffee, former general manager of Walt Disney Records, senior VP, product development; Jeff Pietrzyk, senior VP, sales; Tom Werman, VP, A&R; Michael Tomlin, VP, promotions; and Justin Morris, chief financial officer. The arm is still looking to hire a senior marketing exec and fill an international sales post.
Pietrzyk was most recently Warner Home Video’s veep for rental product sales; Werman headed his own production company, Julia’s Music; and Morris has spent five years as VP, finance, for EMI-Capitol Music Group North America. Tomlin arrives from film promotion. He was VP of national promotions for feature film, video and interactive at 20th Century Fox .
E-Prop will work out marketing strategies and tie-ins for much of the Capitol, EMI, SBK and Virgin catalogs. Artists still signed to Capitol and Virgin and the jazz imprint Blue Note are not under the E-Prop aegis. The company will also be looking to purchase other catalogs.