In a move that signals an important evolution for DreamWorks Records, the label has scored a coup by inking respected industry vet Bruce Tenenbaum as its first non-A&R exec hire. Though sources said the deal has not yet closed, it is expected shortly.
According to sources, the move marks the culmination of nearly six months of talks between Tenenbaum and DreamWorks principals Mo and Michael Ostin and Lenny Waronker, and portends an expansion at the label.
Tenenbaum, who is expected to be responsible for aspects outside of A&R, will segue from his post as prexy of Left Bank Organization, where he oversaw and was involved in building the org’s record label, management and research arms.
If the pact closes, he’ll depart Left Bank at one of the company’s best moments ever,with releases from the BeeGees, Deana Carter, Motley Crue and En Vogue dominating the charts.
Sources said Tenenbaum is leaving Left Bank with the blessing of chief Allen Kovacs.
However, the move surprised some industry insiders, given the close relationship between the pair and Tenenbaum’s contributions to the growing company since joining in 1995.
Tenenbaum, a former MCA Records promotion exec, is widely credited with building that label’s promotion department into an industry powerhouse and breaking many key records across several genres. He’s also credited with recharging the careers of such artists as Tom Petty and Elton John.
None of the parties involved would comment.