Music industry exec Ernie Singleton has pacted with Black Entertainment Television to develop a new record label, Fully Loaded Records. The pact is part of an investment it has made in Cybersonics Records.
Singleton, former prexy of black music at MCA Records and chairman of Cybersonics, will develop the label as a full-service outpost trading in all genres of music.
“This relationship with BET is an ideal association for me,” said Singleton. “My intent is to structure Cybersonics as a broad-based concern that can succeed handsomely into the new millennium and beyond.”
BET chief Robert Johnson called Singleton “an experienced leader in the music industry with a strong track record.”
“His uncanny ability to scout credible talent is impressive,” said Johnson, founder and chairman/CEO of BET. “He has remarkable ears, expertise in marketing, and he has integrity, truly a winning combination. When one looks through his dossier, you know Ernie’s been in the trenches.”
Fully Loaded Records will become a division of Cybersonics Records, which is distributed by Relativity Entertainment Distribution (RED), a Sony Music Entertainment entity. The company will publish, market and release music under the Fully Loaded banner.
Singleton ankled as prexy of MCA’s black music arm in 1995 after a five-year run, during which time he managed 10 custom labels, most notably Uptown Records, where the careers of Mary J. Blige, Jodeci, Heavy D and others were launched.
Before bowing Fully Loaded and Cybersonics Records he also served as court-appointed interim prexy/CEO of Ruthless Records, following the death of rapper Eric (Eazy-E) Wright, who founded the label. Singleton supervised all aspects of the operation of Ruthless.