The National Academy of Recording Arts & Sciences has bowed a Latin Academy and has tapped industry vet Mauricio Abaroa its executive director. The move paves the way for the creation of a Latin America Grammy Awards ceremony.
The expansion into Latin America had been planned for some time by NARAS prexy/CEO Michael Greene.
The move also goes a long way toward quieting complaints from Latin music industry execs who assert NARAS under-represents artists and labels of the genre in its annual awards ceremony. The fragmentation of the genre into numerous musical styles also adds to the difficulty of properly saluting the burgeoning genre, which has increased significantly in industry clout and market share in recent years.
Industry vet Abaroa was previously a business and personal manager for Luis Miguel, and served as exec producer on a number of the singer’s Grammy-winning albums.
Abaroa, in addition to a stint as an A&R exec at Warner Music Mexico, is also songwriter and recording artist. His works have been recorded by anray of artists, including Maria del Sol, Lolita Cortez and Jorge Muniz.