CBS Radio transmits sales duties to Interep

CBS Radio has disbanded its in-house rep firm, CBS Radio Representatives, and consolidated $250 million in national ad sales activity for its 79 stations at Interep, an outside radio sales agency.

Moving to Interep are several CBS Radio sales execs, spread among 11 offices, who handled 21 CBS O&O radio outlets plus two Infinity Broadcasting stations in Chicago. Interep since 1981 has handled the bulk of stations owned by Infinity (acquired by CBS last month) and 16 of CBS parent Westinghouse Electric Corp.’s Group W stations under a separate pact inked in 1987.

In a statement, CBS Radio prexy Dan Mason said the consolidation will help the company capitalize on growth potential of national radio. Many of the sales staffers now at CBS will move to Interep, which will maintain two Infinity sales teams, and one each for CBS and Group W, to split the vast O&O station group.

Interep exec Michael Weiss, now president of Interep’s Infinity Radio Sales unit, will oversee the new, as-yet-unnamed CBS sales group at Interep, comprising the four teams. All told, the $250 million in ad billings for all 79 CBS stations accounts for about a third of Interep’s $800 million total.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety

Loading