CBS Radio has disbanded its in-house rep firm, CBS Radio Representatives, and consolidated $250 million in national ad sales activity for its 79 stations at Interep, an outside radio sales agency.
Moving to Interep are several CBS Radio sales execs, spread among 11 offices, who handled 21 CBS O&O radio outlets plus two Infinity Broadcasting stations in Chicago. Interep since 1981 has handled the bulk of stations owned by Infinity (acquired by CBS last month) and 16 of CBS parent Westinghouse Electric Corp.’s Group W stations under a separate pact inked in 1987.
In a statement, CBS Radio prexy Dan Mason said the consolidation will help the company capitalize on growth potential of national radio. Many of the sales staffers now at CBS will move to Interep, which will maintain two Infinity sales teams, and one each for CBS and Group W, to split the vast O&O station group.
Interep exec Michael Weiss, now president of Interep’s Infinity Radio Sales unit, will oversee the new, as-yet-unnamed CBS sales group at Interep, comprising the four teams. All told, the $250 million in ad billings for all 79 CBS stations accounts for about a third of Interep’s $800 million total.