FIC awarded Walt Disney Pictures’ marketing department for its international campaign, whose powerful promotional and merchandising tie-ins represented additional multimillions of dollars of advertising for “101 Dalmatians.”
Additionally, FIC noted that Disney’s successful campaign for the live-action feature was equal to some of its most successful full-length animation efforts such as “Lion King” and “Beauty and the Beast.”
Each year the FIC awards the Charles M. Powell award for best-marketed motion picture of the year, selected from the monthly winners. In 1995, MGM/UA’s “Goldeneye” won that year’s top marketing prize. Buena Vista’s “Lion King” won the award in 1994; and in it’s inaugural year in 1993, Universal/Amblin’s “Jurassic Park” took top honors.
FIC is a 36-year-old org made up of more than 60 marketing, public relations and promotions executives from the film industry. The group was originally formed to discuss matters relating to the film marketing trade. FIC’s executive chairman is Richard Markovitz, and the awards chairman is Freeman Fischer.