‘World’ turns U to 2nd in market share

The bronto B.O. of Universal’s “The Lost World: Jurassic Park” propelled the studio from fourth to second place in market share standings for the year following its Memorial Day weekend debut.

Sony continued to lead the marketplace but dropped to below 20% following the opening of the Steven Spielberg dino sequel.

However, the Culver City crew got clobbered by both Universal and Fox on the basis of average return per release. For the year to date, both Universal and Fox have launched six new titles, including the latter’s reissues of the “Star Wars” trilogy. Sony labels add up to 10 new pictures in 1997.

Universal will certainly close the gap between first and second spots in the coming weeks and could briefly take the crown.

But Sony’s summer slate, which includes “Men in Black” and “Air Force One,” should keep it on top throughout the season.

The other recent major gainer is Warner Bros., which is primed to pass New Line and Miramax this weekend and stands to break into the top five with the premiere of “Batman and Robin.”

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